behind the curtain: how i built a 6-figure business leveraging my knowledge
the tactical and operational side of my 3-day work week
Just dropped a juicy episode on the podcast that is a first! I pulled back the curtain on exactly how I built Nourish Without Numbers - the operational reality, the tech stack, the mistakes, all of it.
the plot twist nobody saw coming
For seven years, I was paid six figures to extract expertise from startup founders and turn it into scalable systems. I literally built frameworks that prevented teams from burning out while scaling enterprise companies.
Then I became a health coach and... completely forgot how to apply those same skills to my own business.
Classic, right? I was so passionate about wellness that I threw all my systems knowledge out the window and just started "yelling from the mountaintops" until I burned out.
the real numbers (without getting too specific)
I cover this in-depth in the episode, but here's what shifting from service provider to systems designer actually looks like:
Before: 5-8 one-on-one clients, working 7 days a week, tied to my laptop, constantly hustling for new clients
After: Serving hundreds of women through Nourish Without Numbers, working Tuesday-Thursday, making passive income while prioritizing my healing
The kicker? Our digital clients are getting faster transformations than our 1:1 clients because they could move at their own pace instead of waiting for weekly sessions.
the tech stack that changed everything
I get nerdy about this stuff, but the tools matter less than the strategy. We chose:
Audio modules (Hello Audio) because our clients don't have time to sit at computers
Community-centered learning (Circle) that compounds value over time
Strategic email sequences for our open/close enrollment model
The automation that saves us the most time? Our email list. Sounds boring, but it's what allows us to serve people between enrollment periods and create genuine anticipation.
what nobody tells you about group programs
Community-centered learning is more potent than any 1:1 interaction. I truly believe it is the future of online education. I know that sounds counterintuitive, how could a group be better than direct support?
But think about it - when you listen to someone else get coached through your exact problem, you're getting multiple perspectives and solutions you never would have thought of alone.
Our community now has over a year of recorded coaching calls, breakthrough moments, and peer support that new members can tap into immediately. It's like having access to hundreds of coaching sessions that happened before you even joined.
if this resonates...
If you have knowledge trapped in your head that you know would change the world, you already have everything you need. You just need to start thinking like a systems designer instead of only a service provider.
Your expertise is intellectual property. Extract it, systematize it, and let it work while you live.
That's how you build something that supports both your ambition and your wellbeing.
want the complete step-by-step?
I just released a new masterclass that walks you through the exact 3-phase framework I used to go from burnout to building a 6-figure digital business working 3 days a week.
Get instant access to "The 3-Day Work Week Blueprint" here
If you're ready to stop being the bottleneck in your own business and start treating your expertise like the valuable intellectual property it is, this training is for you.
C
This episode is available now on all podcast platforms. After you watch the masterclass, I'd love to hear what resonated most with you.